KÖLN ZEIGT HALTUNG

The Cologne-based Creative Agency tasked me to create a concept around the slogan ‘Weg Frei’ (‘Make Way’ in English) for the German client Köln Zeigt Haltung. Deliverables included various versions of Posters, Flyers, Stickers, Instagram Posts, as well as Instagram Stories. In addition, I prepared the client with a Content Plan and Posting Schedule for Instagram. The purpose of the peaceful rally/demonstration was to show support towards refugees in Cologne, presenting the city as a ‘safe haven’. The lighthouse works as a symbol for this haven, and stands for safety and guidance.